MARi Privacy Policy

Effective Date: 09/15/2014

Welcome to MARi. This Privacy Policy describes how MARi LLC (“MARi”, “we”, “us” and “our”), owned and operated by MARi LLC, collects, uses and discloses information throughout our website (, mobile application and additional services.

Our mission is to provide you with the best possible product, applications, tools and services for mapping the direction you wish to go throughout your life (e.g., school, career, health) in order to help you achieve your life goals and objectives.

This policy does not apply to third party websites, applications or practices of companies and organizations that MARi does not own nor have any control or to individuals that MARi does not employ or manage, including third party providers.

What We Do

  • We provide full ownership and control of your information to you. MARi doesn’t own your data; we provide the place to keep your data
  • We provide you with the ability to delete your information at any time
  • We have designed MARi from the start with privacy and security as critical components, both of the product and technology as well as our business practices
  • We never automatically enroll you in MARi services; rather, you are presented with the option to OPT IN for them
  • We do provide you the option of providing additional PII. In these cases, we encrypt all sensitive PII so that MARi is the only entity that knows how to decrypt this data
  • We will share your PII with third parties only in the ways that are described in this privacy policy

What We Don't Do

  • We will never sell your data
  • We will not market anything to you unless you OPT IN for these services
  • We do not collect PII about your online activities over time or across third party websites or other online services without your expressed acknowledgement and agreement

Children’s Online Privacy Protection Act (COPPA)

MARi requires anyone under 13-years-of-age to provide a parent's or guardian’s valid email address in order to register and create a MARi account. We use this email address to send the parent or guardian a message that provides guidance on how the parent may provide consent in order to activate the Child’s MARi account or how to create a MARi account on behalf of their child. . This email address is correlated with the account user name. To learn more about these safeguards, go to COPPA.

Parents have a right to our collection and use of Personal information collected from their child without also having to consent to its disclosure to third parties, as we will not share your child’s information with third parties.

If your child’s information changes or if Parents wish to review, request deletion, refuse further collection and use of the Personal Information collected from their child by contacting us at If you no longer wish to allow your child to receive email communications from us, you may opt-your child out by emailing us at the email address provided above. We will respond to your request within a reasonable timeframe.

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or you can contact us at

Make sure that your parent or guardian carefully reviews this Privacy Policy as well as the Terms of Use Agreement.

Family Educational Rights and Privacy Act (FERPA)

MARi is fully compliant with FERPA. Any data that you provide via your profile as well as data we collect from various applications you decide to use is aggregated. If we are able to obtain school record data, we first require your permission to do so. We do not uniquely identify any individual based on this collected data. To more fully understand your rights, go to FERPA.

Your Privacy and Security Are Core Values of MARi

We encourage you to carefully review this Privacy Policy as well as the Terms & Conditions of Use for MARi before establishing your MARi account. These two documents collectively describe the information we gather from you, how we use and disclose that information, your responsibility in safeguarding your MARi information and the conditions under which MARi may be used.

As MARi continues to expand we continually evaluate our policies and practices and will, based on need, implement improvements and enhancements to our Privacy Policy. If a material change (based on our sole discretion) is deemed necessary, we will notify you via email prior to its implementation so that you may ask any questions about these changes. For minor updates to our policy, we will indicate the release of an updated version of our Policy on the MARi site.

In addition to the above, to ensure that you are clearly made aware of any Privacy Policy revisions, we will provide clear notification on our websites that a change to our Privacy Policy has occurred.

If we make material changes to how we use Personal Information collected from children under age 13, we will notify parents by email in order to obtain verifiable parental consent for the new uses of the child's Personal Information.

We will provide you access to the latest Privacy Policy with its release date as well as all previous versions so that you may see the changes and enhancements that have occurred. Importantly, by using MARi after such changes take place, you agree to be bound by the changes and the updated Privacy Policy.

If you do not agree with the changes, we recommend you email your questions and concerns to We will respond to your email within 72 hours. If you determine you still do not agree with the changes, we recommend you stop using MARi, and ensure that you have deleted your data from MARi.

MARi’s Privacy Principles and Practices

In order to ensure that you are fully informed about our policy and practices, please review the following privacy-related questions and our responses to these questions.

1. How do I obtain a MARi account?

In order to create a MARi account, you must receive an email invitation. You may either request an invitation directly from or you may receive an invitation from a friend to create a MARi Account. In either case, the invitation will guide you through the steps to establish your account. Once you have provided the necessary information to establish your account, you must acknowledge that you have read and agree with the MARi Terms & Conditions Agreement (which also serves as acknowledgement and agreement with the MARi Privacy Policy)

You can also choose to create a MARi account using your Google login (“Sign in with Google”). This service will authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form.

While not an option to establish a MARi account, once you have created your MARi account, you may choose to import information from your LinkedIn profile to populate your MARi profile.

It is important to note that both Google and LinkedIn information is a one-way data pull.  MARi does not allow transfer of data from MARi to either Google or LinkedIn.

2. What Personally Identifiable Information (PII) does MARi collect about me?

The only PII required for your MARi account is a valid email address which you may use as your username and proof you are at least 13 years old.

Beyond that, you may choose to provide your “first name”, “last name”, “date of birth”, and “gender” as part of your MARi profile. You will also be given the option of using your email address as your user name or create one. Finally, you will be required to create a password for your account.

Other than what is listed above, MARi collects no other PII information from you directly through MARi or from any third parties without your expressed permission to do so (e.g., import of data from a school record). This information is only used for the purpose for which it is collected.

Importantly, if you provide PII data to a third party, that entity may store it in a MARi data field. If this occurs, it would be a violation of that entity’s agreement with MARi since we expressly prohibit the use of MARi to share PII data between third parties.

3. What other information does MARi collect about me?

MARi is able to collect a broad range of information from the various applications you choose to access through MARi as well as applications you may access outside of MARi with whom MARi has agreements. All of this information is defined as your “attributes” and are maintained separately from your PII.

4. How are data about me used by MARi?

The underlying premise of MARi is that “it is all about you”. Everything you do within MARi helps it learn more about you. All of the information that MARi collects about you (e.g., assessments, applications used and how you performed, preferences) is used to generate one or more MeMaps about you. These data speak directly to you about your performance and allow you to determine the direction you wish to go. Importantly, as you do more, MARi will understand more about you. This allows MARi to provide very specific recommendations to you about other applications, and also helps you chart your progress towards accomplishing your goals and objectives.

The data that MARi collects about you is solely intended for your benefit through the continual improvement of the learning experiences offered to you and the improved visualization of viable pathways to move from where you are today to where you want to be in the future.

Since MARi is focused on the life-long learning process (all kinds of learning – educational, fitness, likes and dislikes, personality, etc.), research entities may be interested in using MARi data to test their hypotheses about how and what people need to learn. In these cases, data may be provided for large groups of individuals, but only in aggregated form with no PII that could be used to identify a particular user. The results of this research will, in turn, be used to continually enhance the MARi experience for all users.


MARi and our tracking application services provider use “cookies””, e-tags, beacons, and scripts to better enhance your MARi experience. The web browser places cookies on your device (i.e., PC, tablet, smartphone) for record-keeping purposes and sometimes to track information such as bookmarks that save the current state of MARi when you switch to other applications, or personal preferences about how you like MARi laid out on your device. We use session ID and persistent cookies to capture your feedback and continuously improve your experience on MARi. We do not tie the information gathered to our Customers’ or Users’ personal information.You can remove cookies by following directions provided in your Internet browser’s “help” directory. If you reject cookies, you may still use our site, but your ability to use some areas of our site, may be limited.

Log Files

As true of most Web sites, we gather certain information automatically and store it in log files. The information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

We do not have behavioral advertising via third parties on MARi. Below are the descriptions of data we collect:

Website Tools/Mouseflow/ MouseFlow collects recordings of website visitors to generate instant heat maps showing where they click, scroll, and pay attention on MARi.

Attribution Analytics/Google Analytics/ MARi's Google Analytics collects and assists in the analyzation of visitor traffic to see a complete picture of the MARi audience flow.

Website Tools/Google Inc./ Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. MARi uses this service to anonymously track the hits on our website and also get metrics on visits to various pages within MARi.

Website Tools/Google Inc./ Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. MARi uses this service to anonymously track the hits on our website and also get metrics on visits to various pages within MARi.

6. Does MARi practice behavioral targeting?

We do not use behavioral targeting (i.e., technologies and techniques used by websites that allow them to increase the effectiveness of their campaigns by capturing data generated by your website and landing page visits).

MARi is set-up so that you must OPT IN for any services. As additional services become available, you decide if you wish to take advantage of the service. We will ensure, to the extent feasible, the information the service may capture about your online habits is clearly identified. In addition, you will always have the option to OPT OUT of a service at your discretion.

7. Is there an age restriction for creating a MARi Account?

MARi is open to any individual. As stated earlier, for all under the age of 13, a parent or guardian must provide consent for establishment of the account.

8. Who can see my data?

By default, only you can see your data. If you wish to share this information with other MARi users you will connect with them via the FRIENDS tile as long as your friends also have MARi accounts (this also applies to your parents and teachers). You can search for your friends by their username, email address, first name or last name.

Once you have connected with your friends, you can share the apps you have used as well as the points you have collected.

9. Who controls my data?

You are the direct source of all PII and other data within MARi and have full control over that data.

The only requirement imposed by MARi is that you provide a valid email address to open and maintain an account. If for any reason this primary email address becomes invalid, we include the option of providing a secondary email address.

To ensure continued access, make sure that you DO NOT delete your email addresses. Doing so will result in the loss of your account and data.

10. What happens if I forget my password?

At the MARi login screen, if you have forgotten your password, simply click on the “Forgot your password?” link and complete the information requested on the screen.

11. Can third party entities access my data?

Since we at MARi are constantly looking to improve and enhance your experience, we work with learning and education experts and researchers providing them data (anonymized) to test their hypotheses. These findings are then applied to our ongoing improvements of the MARi platform.

We also work with third party service vendors to provide website hosting, customer support, and maintenance as well as other internal technical services. These third parties may have access to or process your PII as a result of performing the services they were engaged to perform. Generally, these disclosures are made under terms comparable to this policy, and the recipients are limited to using the information the purpose for which it was provided. Other than this, MARi does not provide data to any entity that would allow the identification of an individual.


MARi has a published set of API commands that other applications can use. For information about this, please see the MARi Developer site.


MARi works to promote a safe and reliable service for you. We will not sell your personal information to third parties. We reserve the right to disclose your information that we believe, in good faith, is appropriate or necessary to take precautions against liability; to protect MARi and others from fraudulent, abusive, predatory, or unlawful uses or activity; to investigate and defend ourselves against any third party claims or allegations; to protect the security or integrity of the Website; or to protect or vindicate the rights, property, or personal safety of MARi, you, or others.

MARi may also disclose your information if required to do so by law or in the good-faith belief that such action is necessary or useful to comply with applicable laws, to respond to a court order, judicial or other government subpoena or warrant, or bankruptcy proceedings, or to otherwise assist or cooperate with law enforcement activity or other similar activities in connection with internal or coordinated fraud detection and prevention, and the protection or enforcement of third party rights.

If MARi is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.


To access your account settings, simply click on the gear icon in the top nav bar and then select ‘SETTINGS’. You may:

  • Make changes to your Profile and Personal Information
  • Select the Organizations to which you belong that have established organizational MARi accounts
  • Change the Tiles you want to display on your home page
  • Add additional Security measures
  • Delete your Data
  • Delete your entire Account

If you choose to delete your MARi data, all of the information collected about you by MARi (e.g., apps you have used, performance information from these apps, your profile data) will be permanently erased.  Once you have completed the ‘Delete Data’ screen and clicked the ‘Delete all data’ button, all of your information in MARi is gone other than your email address and password.

If you decide to delete your MARi account, everything about you will be permanently erased.  Once you have completed the ‘Delete Account screen and clicked the ‘Delete this account’ button, all of your information and your account are permanently deleted from MARi!

In both of the above instances, while all data about you is deleted from the online MARi database, it may take a day or two to expunge your data completely from our backup data repositories.

Importantly, if you delete your data or account, while data may reside in a current backup, we cannot restore your data or account from these backups.  Please understand that your decision to proceed with either of the DELETE options results in the permanent loss of data.

In addition to providing you with full control over deletion of your MARi data or MARi account, you can also email us such requests to If opting to use this email notification, please make sure to use ‘REQUEST DELETION OF DATA/ACCOUNT’ as the title.  Within 24 hours of receipt of your email, your request for data or account deletion will be executed.

As noted in an earlier section of our Privacy Policy, only you can determine who may see your MARi account and what information they may see.  In all instances, those to whom you grant access may only view your information.  You, and only you, can modify or delete your information.

If you think an unauthorized profile about you has been created, you can request for it to be removed by emailing us at and include in the email title “UNAUTHORIZED PROFILE”.

We will retain yours or your child’s information for as long as yours or your child’s account is active or as needed to provide you or your child services. We will retain and use yours or your child’s information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


As long as your MARi account has not been deleted, your data will remain part of the active MARi system and will be subject to all security and privacy policies that are in place at that time.

Your Responsibilities to Protect Your Privacy

The security of personal information is important to us.  We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it.  However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.  Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Web site, you can contact us at

In order to protect the privacy and security of our users, we take reasonable steps to verify your identity before granting account access or making corrections to your information. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES.

California Residents Privacy Notification

MARi supports the California Online Privacy Protection Act of 2003 (OPPA) requiring that residents of California be clearly informed of the PII collected, how this information may be shared with other parties, and the process that you may use to review and make changes to this information.

MARi provides full access and control of your PII which you may change or delete at your discretion.

MARi strictly prohibits the use of any of your PII by any third party entities other than those specifically identified in the above sections of the Privacy Policy. If data are provided, these data are aggregated across all or subsets of MARi users with no means or mechanisms by which a unique individual may be identified.

Questions, Comments and Suggestions about MARi Privacy Policy and Practices

We welcome your questions and feedback on ways in which we can make your MARi experience as rich and rewarding as possible. Please contact us at or via regular mail at:

ATTN: Privacy Policy
100 N. Pitt Street
Suite 310
Alexandria, VA 22314

PLEASE DO NOT PROVIDE sensitive information to us via unencrypted email. Please note that we will need to verify and authenticate any email requests for access or changes to your information.

Data Breach Notification

No later than 45 days after a data breach occurs, we will provide email notification to all users of the breach and provide the following details:

  • Type of information breached
  • When the breach occurred
  • Specific steps, as relevant, the user can take to protect herself/himself
  • Actions we are taking regarding the breach (e.g. investigation) and
  • Specific steps we are taking to ensure the event does not happen again.

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